The virtual Basis Foundations 2.0 is spread out over 2 weeks and is a combination of live classes and on demand e-learning courses. This is designed for existing Basis clients with a firm understanding of a campaign set-up and looking to build new set of capabilities within Basis. If you have the foundations down (i.e., you’re comfortable with the hierarchy naming conventions, group and daily budget settings, etc.) – then this is for you. Enhance existing knowledge, gain new strategies and execution tactics, and learn the ins and outs of mobile, connected TV, video, native, audio campaigns – and more!
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During the LIVE sessions, you will be expected to share and participate. Join us on this new journey to become #centrocertified!
In Basis Foundations, you learned how to maximize campaign success by strategically executing machine learning, algorithmic, bid multipliers, and manual optimizations. Put that foundational knowledge to use, as we talk through more about bid multipliers, and specific scenarios on what to do next! Be prepared to share ideas on what you do after you’ve felt all optimizations have been made. It’s time to get creative!
We know that keeping with the trade pubs and latest trends can be tough and time-consuming. That’s why we have turned our popular Digital Innovations Awesome List into an in-person discussion and presentation. Review the latest in news, articles, reports, and bits of awesomeness you might have missed.
 We’ve all been there—an ad follows you around the internet featuring a product you purchased over a week ago. Great news – there’s a way to stop that from happening! In fact, as a buyer, you have complete control over how and when your audience views your ad. Our Basis experts explain how to develop a pixel strategy, use universal pixel, and adjust pixel settings and timing. Be prepared to collaborate, review case studies, share ideas, and get hands-on, as we practice everything in real-time.
Discover and understand the ‘what,’ ‘why,’ and ‘how,’ behind native advertising. Together, we’ll walk through our partnerships and share a strategic approach to this exciting digital format. See how easy it is to add native to your plan and use tools to develop better copy for native ads!
From podcasts to streaming music—everyone is listening to something. In this session, learn about audio ads, best practices, and the benefits of running them. We’ll talk through strategies on how to implement and optimize them, based on campaign goals.
* This is an on demand e-learning course, link will be provided after registration.
Smart phone usage has changed the ways consumers interact with content. This means that as advertisers, we need to understand how to reach them most effectively. In this session, explore bidding strategies, hyper-local targeting, in-purchase walk-in verification, mobile data, and custom opportunities.
Centro partners with many vendors in Basis. During this time, a chosen vendor will be talking to who they are, what their core benefits are and how they are different than other partners. This is a unique opportunity to hear from another partner! Vendors will change depending on the class and will be announced when you register.
Users are demanding more transparency about where their data is shared—and advertisers are requiring more clarity on how and where ads are served. In an industry that moves fast, buyers need to understand how to get the best quality inventory for their campaigns, while adhering to compliance regulations. Dive deep into brand safety, brand protection, viewability, ad fraud, and GDPR! Leave this session feeling confident and ready to implement the best campaign strategies.
Fun Fact: Somebody once optimized their campaign as they were watching this presentation in real-time! Learn the tips and tricks you need to get the most out of your video campaigns. The video landscape is complex and changing dramatically and quickly—whether it’s Connected TV, Advanced TV, or streaming content - the opportunities are almost endless. Look into different ways videos has transformed over time, and review when to use which tactic and learn how to apply them in Basis. Maybe you’ll optimize your campaigns in real-time, too?
Now that most people own multiple devices and have smart TVs, it’s important to serve ads strategically. Learn how to target a group of people versus individual devices. In this session, we’ll cover how cross-device targeting works and highlight best practices to incorporate into your campaigns.
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* This is an on demand e-learning course, link will be provided after registration
